A Little

About Me

I am a Fresh Graduate with a Bachelor of Business and Commerce ​at Monash University. I am passionate about applying my skills and ​knowledge in data analysis and marketing to solve companies ​challenges and create value for businesses with my certifications ​and virtual experiences. I seek to continuously learn and grow.

DATA & BUSINESS ​ANALYTICS ​PROJECTS

Water Scarcity in Sub-Saharan Africa

(group project)

Challenge

To Evaluate the Current Clean Water Uptake in Africa to provide a comprehensive understanding of the extent of the issue.

solution

• We explored Economic, Social Factors & ​Environmental Impact of people using ​at least basic water services in Sub-​Saharan Africa Using external analysis
• We also explored the current ​SocioEconomic Factors and Compared ​it with Existing Knowledge and ​Practices
• Collaborated on in-depth Potential ​Solutions and Interventions.
• We then presented findings Via ​Powerpoint.
  

VISualisation with tableau

(individual project)

PROJECT SYNOPSIS:

I utilised Tableau to explore the ​Environmental Factors of Water Access ​while investigating Regional Disparities in ​Water Resources and Access to Address ​Water Scarcity

Moreover, I presented a logical flow of ​several charts to explicate every possible ​aspects or relationships of Environmental ​Factors of Water Access

With that, I stated impactful contributions ​with recommendations that could ​contribute to relevant stakeholders in the ​society in near future.

Forecasting Monthly Tourist Arrivals to Malaysia

(individual project)

Method:

-I analysed data via R implementing Linear ​Regression, ETS and ARIMA forecasts and the ​bagging procedure

-Hence, I presented findings via a narrated ​document with graphics.

Findings:

-Relationship is positive between exchange rate and ​tourist arrivals

a rise in tourist arrivals.

-Malaysia growing as a favourite travel spot, ​interestingly, we found no specific seasonality ​patterns

-The model revealed that blending ETS and ARIMA ​forecasts brings the most accurate predictions.

STRATEGIC ​MARKETING PROJECTS

INCREASING WOMEN PARTICIPATION In AWS

(individual project)

PROJECT SYNOPSIS:

We focused on addressing the significant ​underrepresentation of women in the tech ​industry within Malaysia

We explored the core issues and developed a ​marketing strategy aimed at inspiring and ​empowering Gen Z women by sharing success ​stories of Malaysian women involved in AWS ​User Groups

We proposed the creation of podcasts utilizing ​the growing popularity of social media and ​podcasts in Malaysia.

We also outlined a comprehensive budget to ​ensure the effective production and promotion ​of this content, with the goal of encouraging ​more women to pursue careers in tech.

INCREASING Brand awareness for LEXUS

(individual project)

SUMMARY:

I presented a strategic plan focused on improving brand awareness, ​audience engagement, and sales conversion. The accompanying ​poster is designed to attract Gen Z and Millennials for my portfolio.

HUGGIES ADVERTISEMENT PROPOSAL

(group project)

PROJECT SYNOPSIS:

We developed a comprehensive advertising ​proposal for the Huggies brand, aimed at ​targeting working parents in Malaysia.

We crafted a media plan that focused on ​engaging this audience through Facebook, ​where the brand already has a strong following.

We also created a storyboard to visually ​represent the campaign, emphasizing the ​message of providing stress-free comfort for ​both babies and parents.

This project allowed me to showcase my skills ​in strategic planning, creative positioning, and ​media planning.

GET IN TOUCH ​WITH ME!

ikraamlalani@gmail.com

+97433791506

Ikraam Lalani